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Recruitment Number: 25276710 Filing Deadline: 12:00 p.m., Friday, November 14, 2025
About Chula Vista
Chula Vista means “beautiful view” and there is more to see and do here than you can imagine! Great year-round weather, miles of trails, coastline, mountains and open space beckon runners, hikers, cyclists, birders, and outdoors enthusiasts from the bay to lakes. The Chula Vista Bayfront will soon be transformed into a thriving residential and world-class waterfront resort destination. The Chula Vista Bayfront Master Plan will establish thousands of new jobs, create new public parks, protect natural coastal resources, and build an important asset for the region, Chula Vista residents and coastal visitors. Chula Vista is located at the center of one of the richest cultural, economic and environmentally diverse zones in the United States. It is the second largest City in San Diego County with a population of over 280,000. Chula Vista boasts more than 50 square miles of coastal landscape, canyons, rolling hills, mountains, quality parks, and miles of trails. Chula Vista is a leader in conservation and renewable energy, has outstanding public schools, is home to the Chula Vista Elite Athletic Training Center, and has been named one of the top safest cities in the country.
City Operations
The City of Chula Vista operates under its own charter with a Council/Manager form of government. The Mayor and four Councilmembers are elected to four year overlapping terms. The City has over 1,300 employees and an annual General Fund operating budget of $305.6 million, allocated to the following departments:
- Animal Services
- City Attorney
- City Clerk
- City Manager
- Development Services
- Economic Development
- Engineering & Capital Projects
- Finance
- Fire
- Housing & Homeless Services
- Human Resources
- Information Technology Services
- Library Services
- Mayor & Council
- Parks & Recreation
- Police
- Public Works
The Position
The Chief Communications Officer will plan, organize, direct, and manage the staff, operations and activities of the Office of Communications within the City Manager’s Office; oversee media relations, marketing, internal and external communications; develop and execute a strategic program that shapes the image and recognition of the City through short and long-term communications/marketing strategies; administer and manage ongoing development of integrated marketing programs to leverage the City’s unique assets; work collaboratively with departments to market and enhance the City’s image; and to provide highly responsible support to the City Manager and Executive Team. Other major responsibilities include:
- Plan, organize, direct and manage the operations and activities of the Office of Communications; plan, develop and oversee the work of staff involved in marketing, social media programs, internal and external communications, and media relations; recommend and implement the Office of Communications’ goals and objectives; establish performance standards and methods; and develop and implement policies and procedures.
- Establish and execute short and long-term community engagement and marketing goals and strategies; develop and implement comprehensive plans, strategies and approaches for use in marketing and promoting the City’s image to citizens, businesses, industry and media locally, regionally, and nationally; communicate and collaborate with outside marketing and advertising agencies on programs and campaigns as required; serve as a consultant to the City Manager and City departments to deliver effective communications solutions.
- Develop and implement strategies to effectively generate positive publicity and awareness for the City of Chula Vista; utilize multi-media, multi-level communications and technology to accomplish plans. • Oversee development of City e-newsletter; coordinate website content and design updates with webmaster; coordinate video production activities.
- Oversee a creative and engaging social media program that provides information on City meetings, events and other activities.
- Serve as the City’s Public Information Officer for the Emergency Operations Center (EOC).
- Advise the City Manager and department directors on communications strategies and messaging during crises, emergencies, or high-profile issues; draft key messages, talking points, and public statements for use by City officials during emergencies and on issues of public concern.
- Develop and maintain strong working relationships with members of the media; serve as the City’s spokesperson in highly sensitive, complex situations under the direction of the City Manager’s office; provide public relations counsel to the City Manager, senior management staff and City departments in matters related to a wide variety of City programs and issues.
- Participate in budget preparation and administration; prepare cost estimates for budget recommendations; monitor and control expenditures.
- Manage employees; review and evaluate employees work performance; participate in the selection of staff; coordinate staff training; conduct performance evaluations; recommend discipline; implement discipline procedures as directed.
The Ideal Candidate
The ideal candidate for this position will have increasingly responsible and progressive management experience in directing a comprehensive communications program. The Chief Communications Officer will be expected to:
- Be composed and poised in stressful, politically charged environments.
- Maintain an environment of mutual trust, fairness, integrity, and respect.
- Have a demonstrated superior influence and ability to stimulate change in an organization.
- Have demonstrated effective and proven leadership and mentoring skills.
- Build consensus, remain objective, and act as a positive change agent for the community.
- Blend innovation and creativity, think outside the box, creatively move the Office of Communications in a positive direction, or next step, while acknowledging and responding to its challenges.
- Have the ability to work with a diverse community.
- Have a solid understanding of budget principles as well as the financial constraints currently facing local government.
Qualifications
Qualified candidates, at minimum, will have the equivalent of five years of increasingly responsible and progressive management experience in directing a comprehensive communications program, including two years of supervisory responsibility, and training equivalent to a Bachelor’s degree from an accredited college or university with major course work in public relations, marketing, communications, business administration, or related field.
Compensation & Benefits
The salary range for this position is currently $145,789 – $177,207. Salary placement will be based on qualifications and prior experience. This is an unclassified, at-will position. In addition, the City participates in CalPERS retirement and provides an annual allotment of $19,956 for Senior Management employees to use toward the purchase of benefits available under the City’s IRS Section 125 Cafeteria Benefits Plan. The City also allows for the partial cash out of any unused annual allotment.
Employee paid time off includes:
- Vacation – 15-25 days per year (accrual based on years of service)
- Hard Holidays – 11 days per year
- Management Leave – 96 hours per fiscal year
- Floating Holidays – 24 hours per fiscal year
- Sick Leave – 96 hours per year This position receives a Senior Management benefit package. Please view the detailed benefit summary linked here: https://tinyurl.com/CVSM2025
Application Process
To be considered for this position, please submit an official City Application, a comprehensive resume and a letter of interest via our website at www.chulavistaca.gov. All applications and resumes received will be evaluated in relation to the criteria outlined in this brochure. Candidates with the most relevant qualifications will be invited to participate further in the selection process.
Post-Offer: employment is contingent upon successful completion of a background check and medical exam. For questions, please contact Erin Dempster, Assistant Director of Human Resources at edempster@chulavistaca.gov or (619) 409-5815.
ABOUT THE SAN DIEGO FOOD BANK
Established in 1977, the Jacobs & Cushman San Diego Food Bank is a critical component to the welfare of San Diego County, providing nutritious food to people in need, advocating for the hungry and educating the public about hunger-related issues. For more information about the organization, please visit www.sandiegofoodbank.org.
Our Mission:
The Jacobs & Cushman San Diego Food Bank and our North County Food Bank Chapter provide nutritious food to people in need, advocate for the hungry, and educate the public about hunger-related issues.
DID YOU KNOW?
- The San Diego Food Bank feeds approximately 400,000 people every month in partnership with 450 nonprofit community partners.
- We are the fourth largest independent food bank in the country.
- We distributed 52 million pounds of food in fiscal year 2024-2025; almost 45% of that food being fresh produce.
- We have a 99% rating on Charity Navigator.
We are committed to innovation and sustainability to reduce our impact on the environment. We have 1,400 solar panels, we are LEED v4 Gold Certified, we have a 3,600 sq. ft composting and recycling center that houses our recycling and composting machine, and received the 2020 Business Waste Reduction & Recycling award?
POSITION PURPOSE
As the Social Media & Multimedia Manager, you will be the creative force behind the San Diego Food Bank’s digital storytelling — transforming everyday moments into powerful narratives that inspire action, deepen engagement, and build community. Through strategic content creation and compelling video production, you’ll bring our mission to life across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and X.
You’ll lead the development and execution of social media campaigns that reflect our core values — Serve, Integrity, Synergy, Lead, Moxie, and Safety — while driving visibility, engagement, and impact. From scripting and filming to editing and publishing, you’ll craft content that motivates donors to give, volunteers to serve, and corporate partners to invest in our mission.
This role blends creativity, strategy, and technical expertise to elevate the San Diego Food Bank’s brand presence across San Diego County and beyond. You’ll analyze performance metrics to optimize reach and resonance, grow our digital community, and contribute to revenue generation through storytelling that moves people to act.
PRIMARY RESPONSIBILITIES
The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to this position. All duties are expected to be performed in accordance with existing company policy and procedure. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Build Dynamic Social Media Presence: Develop a unified social media strategy that reflects the San Diego Food Bank’s mission, goals, and core values. Ensure all content is brand-aligned, visually compelling, and consistent with established guidelines.
- Execute Social Media Strategy & Engagement: Implement platform-specific strategies to grow our digital presence, deepen audience engagement, and foster meaningful connections. Monitor and respond to comments, messages, and inquiries with empathy and timeliness to build trust and community online.
- Drive Mission-Focused Content Creation: Lead the development of engaging digital content across social media, website, email, and other channels to educate, inspire, and mobilize supporters, volunteers, and partners.
- Produce Multimedia Assets: Manage all aspects of photo and video production, capturing the heart of our work through footage of volunteers, donors, clients, and food distributions. Create a range of content including interviews, informational videos, check presentations, live streams, B-roll and more.
- Plan Campaign Calendars: Create and manage social media content calendars for major campaigns, including seasonal food drives, fundraising initiatives, Food Bank events, and third-party partnerships.
- Develop Video Series: Lead the creation of programmatic video series that spotlights Food Bank programs from the recipient’s perspective, educating the public and encouraging support. Produce testimonial video series that features end users and partner stories to destigmatize food assistance and drive donations through dynamic storytelling.
- Manage Digital Asset Library: Organize and maintain a comprehensive archive of multimedia assets, including photos, videos, release forms, and graphics. Ensure proper tagging, storage, and accessibility within digital asset management platform for internal teams and future use.
- Collaborate on Influencer Campaigns: Work closely with the Marketing team on influencer partnerships, oversee campaign deliverables, and ensure alignment with brand messaging and strategic goals.
- Coordinate External Creatives & Productions: Source and manage freelance photographers and videographers, overseeing contracts, timelines, and deliverables. Lead planning and execution of professional photo and video shoots to ensure high-quality, brand-aligned content that supports campaign goals and organizational storytelling.
- Support Cross-Functional Teams: Provide multimedia support for internal departments — including Development, Programs, Volunteer Engagement, Community Relations, and Corporate Partnerships — to enhance presentations, donor communications, campaign deliverables, and event materials
- Ensure Accessibility & Inclusivity: Guarantee that all multimedia content meets accessibility standards (e.g., captions, alt text, transcripts) and reflects the diversity of the communities we serve through inclusive storytelling practices.
- Respond to Timely Opportunities: Support rapid content creation and dissemination during emergencies, media opportunities, or urgent campaigns to ensure timely and impactful communication.
- Monitor Industry Trends: Stay up to date on emerging trends, tools, and best practices in social media, video production, and multimedia storytelling to continuously enhance content strategy and audience engagement.
- Report on Performance & Impact: Compile and present analytics reports that track key performance indicators (KPIs) such as engagement rates, follower growth, video views, reach, and click-through rates. Use data to highlight successes, identify areas for improvement, and inform future content strategy.
- Other duties as assigned
IDEAL CANDIDATE
The ideal candidate is a creative and strategic communicator with strong skills in social media management, video production, and digital storytelling. They are fluent in platforms like Adobe Creative Suite and Canva and excel at crafting content that drives engagement and supports mission-driven campaigns. Organized, collaborative, and proactive, they thrive in fast-paced environments and bring a passion for community impact and inclusive storytelling.
EDUCATION, TRAINING and EXPERIENCE
A typical way of obtaining the necessary education, training, and experience for this position includes:
- Bachelor’s degree preferred
- 5-7 years of progressively responsible experience
- Combination of education and experience can be considered
SKILLS, KNOWLEDGE & ABILITIES
Knowledge of:
- Planning and executing strategic social media campaigns.
- Strong understanding of social media platforms, social media scheduling tools, emerging trends, and diverse content formats.
- Familiarity with social media legal and ethical guidelines.
- Advanced skills in videography and photography.
- Proficient in Windows OS and Microsoft Office (Excel, Outlook, PowerPoint, Word).
- Excellent writing, editing, and storytelling ability
- Skilled in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro) and other editing software such as Final Cut Pro and Canva. Knowledge of Adobe After Effects is a plus.
- The mission and work of the San Diego Food Bank, and the broader issue of food insecurity
Ability to:
- Demonstrate strong writing, editing, and storytelling skills.
- Work effectively across all levels of the organization, including with members of the Board of Directors, as well as with external partners.
- Manage multiple projects, prioritize tasks, and meet deadlines in a dynamic environment
- Collaborate well within a team-oriented environment.
- Exercise tact, sensitivity, strategic thinking, and sound judgment in diverse situations.
- Function independently with minimal direction or oversight.
- Work independently with professionalism, initiative, and strong organizational skills.
- Problem-solve with sound judgment and keen attention to detail.
LICENSES, CERTIFICATES, SPECIAL REQUIREMENTS
- Valid CA driver’s license
COMPENSATION
- This is a full-time, Exempt /benefited position.
- A market level competitive salary is between $70,000 – $85,000 based on experience.
- The compensation package includes a competitive salary and an excellent benefits package including: 403(b) plan with 200% employer matching; excellent health care coverage with free employee medical, dental and vision plans; company paid term life insurance; and a generous accrual of paid vacation and sick leave.
WORK SCHEDULE
- Typical schedule is Monday – Friday 8:00am- 4:30pm
- Some travel within San Diego County is required.
HOW TO APPLY
- Interested and qualified candidates should apply below.
- Submissions missing a resume will not be considered for the position.
- Background check and drug test are required for the position before employment starts.
This is a regular full-time position.
Do you thrive on making a difference for the greater good? Are you passionate about fusing creativity with community to make the important work of our cities, counties and special districts truly shine?
At JPW Communications, we are driven by a vision to ensure that engagement between governments and people is meaningful and productive – and we’re looking to fill an important mid-level manager role within our growing organization to make that happen.
If you’re dedicated to working with government clients to build public trust and transform communities, consider joining Team JPW.
We’re looking for a first-level manager who is:
- A believer in approaching each project with creativity
- A dynamic, critical and strategic thinker
- Savvy in branding, marketing, public relations and digital engagement
- Able to project manage details for a variety of accounts while providing exceptional client service
- Industry enthusiast with 5-7 years’ experience; public sector experience preferred, agency experience a plus!
Our compensation package includes a competitive salary and comprehensive benefits including paid medical, dental and vision insurance; 401k matching program; vacation, sick and holiday paid time off; and plentiful training and development opportunities. Everything we offer is designed to fuel a results-driven team of government nerd go-getters. We’re a group of doers, thinkers and achievers who are obsessed with delivering results that make our clients shine. Come join us!
ADDITIONAL DETAILS
Reports To: Senior Vice President, Marketing and Communications
Base Salary Range: $74,000 to $94,000; $90,000 to $110,000
Summary
The Marketing and Communications Manager provides management and leadership direction to an assigned team to ensure the delivery of innovative, strategic marketing and public outreach campaigns for assigned accounts. Works with the Director to develop campaign strategies and manages the delivery of each aspect of the plan to meet and/or exceed account expectations. Working within established company guidelines, procedures, and policies, coordinates with team members to ensure project deliverables, timeline and budget are achieved while keeping best practices for public agencies in mind.
Primary Responsibilities
- Assist in the development of account strategies in areas of community relations, marketing, media outreach, digital advocacy, and strategic communication services
- Oversees the management of each project through allocating resources, maintaining the budget, monitoring progress and keeping all stakeholders both external clients and internal team informed through the lifecycle of the project
- Manages clients’ relationships and expectations through regular and timely project updates
- Develops engaging and innovative content for advertising, videos, websites, fact sheets, presentations, newsletters, and other collateral material
- Ensures all client deliverables meet standards, expectations and align with overall campaign strategy
- Works with the graphics team for the development and production of creative collateral materials, advertisements, and websites
- Facilitates external and internal group meetings, one-on-one meetings, and events
- Tracks and analyzes metrics and keeps internal and external teams up to date on the progress of campaigns
- Guides team members on the development of content creation and the editing process
- Manages quality control of team member’s content and messaging
- Maintains an annual billable target of 1500 hours or more
- Other duties as assigned
Knowledge Skills and Abilities
- Bachelor’s degree in communications, public relations, marketing or closely related field
- 5 to 7+ years of demonstrated experience managing client content development
- 2 to 4+ years of progressive project management experience
- Ability to create strategic communications, marketing and outreach plans
- Strong computer skills. Proficient in Microsoft Office products including Word, PowerPoint, and Excel
- Advanced knowledge of website and email campaign platforms such as WordPress, Squarespace, Granicus, Constant Contact, and Mailchimp
- Demonstrated work experience with project management platforms
- Understanding of government operations in areas such as trash and recycling disposal, water delivery and treatment, city public information dissemination, city-wide engineering and construction projects desired but not required
- Excellent customer service skills
- Strong written and oral communication skills; detail-oriented with strong organizational skills
- Strong ability to adapt to changing priorities, and work with a sense of urgency
- Strong multi-tasking skills required, ability to set project priorities, establish project/team goals and objectives for self and team
Working Conditions
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- The noise level in the work environment is usually moderate
- Sufficient clarity of speech and hearing or other communication capabilities, with or without reasonable accommodation, which permits the employee to communicate effectively on the telephone and in person
- Sufficient manual dexterity with or without reasonable accommodation, which permits the employee to frequently operate a personal computer (estimated 80%-100% of the typical workday) and other office equipment
- Sufficient personal mobility and physical reflexes, with or without reasonable accommodation, which permits the employee to work in an office setting and at a computer workstation for an extended period of time
- Ability to sit and stand, with or without reasonable accommodation
- Ability to lift up to 15 lbs. with or without reasonable accommodation
Apply at Careers — JPW Communications
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