ABOUT THE SAN DIEGO FOOD BANK

Established in 1977, the Jacobs & Cushman San Diego Food Bank is a critical component to the welfare of San Diego County, providing nutritious food to people in need, advocating for the hungry and educating the public about hunger-related issues. For more information about the organization, please visit www.sandiegofoodbank.org.

Our Mission:

The Jacobs & Cushman San Diego Food Bank and our North County Food Bank Chapter provide nutritious food to people in need, advocate for the hungry, and educate the public about hunger-related issues.

DID YOU KNOW?

• The San Diego Food Bank feeds approximately 400,000 people every month in partnership with 450 nonprofit community partners.
• We are the fourth largest independent food bank in the country.
• We distributed 52 million pounds of food in fiscal year 2024-2025; almost 45% of that food being fresh produce.
• We have a 99% rating on Charity Navigator.

We are committed to innovation and sustainability to reduce our impact on the environment. We have 1,400 solar panels, we are LEED v4 Gold Certified, we have a 3,600 sq. ft composting and recycling center that houses our recycling and composting machine, and received the 2020 Business Waste Reduction & Recycling award?

POSITION PURPOSE

As the Social Media & Multimedia Manager, you will be the creative force behind the San Diego Food Bank’s digital storytelling — transforming everyday moments into powerful narratives that inspire action, deepen engagement, and build community. Through strategic content creation and compelling video production, you’ll bring our mission to life across platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and X. 
You’ll lead the development and execution of social media campaigns that reflect our core values — Serve, Integrity, Synergy, Lead, Moxie, and Safety — while driving visibility, engagement, and impact. From scripting and filming to editing and publishing, you’ll craft content that motivates donors to give, volunteers to serve, and corporate partners to invest in our mission. 
This role blends creativity, strategy, and technical expertise to elevate the San Diego Food Bank’s brand presence across San Diego County and beyond. You’ll analyze performance metrics to optimize reach and resonance, grow our digital community, and contribute to revenue generation through storytelling that moves people to act. 
 
PRIMARY RESPONSIBILITIES

The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to this position. All duties are expected to be performed in accordance with existing company policy and procedure. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Build Dynamic Social Media Presence: Develop a unified social media strategy that reflects the San Diego Food Bank’s mission, goals, and core values. Ensure all content is brand-aligned, visually compelling, and consistent with established guidelines. 
• Execute Social Media Strategy & Engagement: Implement platform-specific strategies to grow our digital presence, deepen audience engagement, and foster meaningful connections. Monitor and respond to comments, messages, and inquiries with empathy and timeliness to build trust and community online. 
• Drive Mission-Focused Content Creation: Lead the development of engaging digital content across social media, website, email, and other channels to educate, inspire, and mobilize supporters, volunteers, and partners. 
• Produce Multimedia Assets: Manage all aspects of photo and video production, capturing the heart of our work through footage of volunteers, donors, clients, and food distributions. Create a range of content including interviews, informational videos, check presentations, live streams, B-roll and more. 
• Plan Campaign Calendars: Create and manage social media content calendars for major campaigns, including seasonal food drives, fundraising initiatives, Food Bank events, and third-party partnerships. 
• Develop Video Series: Lead the creation of programmatic video series that spotlights Food Bank programs from the recipient’s perspective, educating the public and encouraging support. Produce testimonial video series that features end users and partner stories to destigmatize food assistance and drive donations through dynamic storytelling. 
• Manage Digital Asset Library: Organize and maintain a comprehensive archive of multimedia assets, including photos, videos, release forms, and graphics. Ensure proper tagging, storage, and accessibility within digital asset management platform for internal teams and future use. 
• Collaborate on Influencer Campaigns: Work closely with the Marketing team on influencer partnerships, oversee campaign deliverables, and ensure alignment with brand messaging and strategic goals. 
• Coordinate External Creatives & Productions: Source and manage freelance photographers and videographers, overseeing contracts, timelines, and deliverables. Lead planning and execution of professional photo and video shoots to ensure high-quality, brand-aligned content that supports campaign goals and organizational storytelling.
• Support Cross-Functional Teams: Provide multimedia support for internal departments — including Development, Programs, Volunteer Engagement, Community Relations, and Corporate Partnerships — to enhance presentations, donor communications, campaign deliverables, and event materials 
• Ensure Accessibility & Inclusivity: Guarantee that all multimedia content meets accessibility standards (e.g., captions, alt text, transcripts) and reflects the diversity of the communities we serve through inclusive storytelling practices. 
• Respond to Timely Opportunities: Support rapid content creation and dissemination during emergencies, media opportunities, or urgent campaigns to ensure timely and impactful communication. 
• Monitor Industry Trends: Stay up to date on emerging trends, tools, and best practices in social media, video production, and multimedia storytelling to continuously enhance content strategy and audience engagement. 
• Report on Performance & Impact: Compile and present analytics reports that track key performance indicators (KPIs) such as engagement rates, follower growth, video views, reach, and click-through rates. Use data to highlight successes, identify areas for improvement, and inform future content strategy. 
• Other duties as assigned

IDEAL CANDIDATE

The ideal candidate is a creative and strategic communicator with strong skills in social media management, video production, and digital storytelling. They are fluent in platforms like Adobe Creative Suite and Canva and excel at crafting content that drives engagement and supports mission-driven campaigns. Organized, collaborative, and proactive, they thrive in fast-paced environments and bring a passion for community impact and inclusive storytelling. 

EDUCATION, TRAINING and EXPERIENCE

A typical way of obtaining the necessary education, training, and experience for this position includes:

• Bachelor’s degree preferred
• 5-7 years of progressively responsible experience
• Combination of education and experience can be considered

SKILLS, KNOWLEDGE & ABILITIES
Knowledge of:

• Planning and executing strategic social media campaigns. 
• Strong understanding of social media platforms, social media scheduling tools, emerging trends, and diverse content formats. 
• Familiarity with social media legal and ethical guidelines. 
• Advanced skills in videography and photography. 
• Proficient in Windows OS and Microsoft Office (Excel, Outlook, PowerPoint, Word). 
• Excellent writing, editing, and storytelling ability 
• Skilled in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro) and other editing software such as Final Cut Pro and Canva. Knowledge of Adobe After Effects is a plus.  
• The mission and work of the San Diego Food Bank, and the broader issue of food insecurity

Ability to:

• Demonstrate strong writing, editing, and storytelling skills. 
• Work effectively across all levels of the organization, including with members of the Board of Directors, as well as with external partners.  
• Manage multiple projects, prioritize tasks, and meet deadlines in a dynamic environment 
• Collaborate well within a team-oriented environment. 
• Exercise tact, sensitivity, strategic thinking, and sound judgment in diverse situations. 
• Function independently with minimal direction or oversight. 
• Work independently with professionalism, initiative, and strong organizational skills. 
• Problem-solve with sound judgment and keen attention to detail. 

LICENSES, CERTIFICATES, SPECIAL REQUIREMENTS

• Valid CA driver’s license

COMPENSATION

• This is a full-time, Exempt /benefited position.
• A market level competitive salary is between $70,000 – $85,000 based on experience. 
• The compensation package includes a competitive salary and an excellent benefits package including: 403(b) plan with 200% employer matching; excellent health care coverage with free employee medical, dental and vision plans; company paid term life insurance; and a generous accrual of paid vacation and sick leave.

WORK SCHEDULE 

• Typical schedule is Monday – Friday 8:00am- 4:30pm
• Some travel within San Diego County is required.

HOW TO APPLY

• Interested and qualified candidates should apply below.
• Submissions missing a resume will not be considered for the position.
• Background check and drug test are required for the position before employment starts.

This is a regular full-time position.

Apply Here